Author: Shelly Goulette

For every small business owner, risk management is a crucial consideration, and opting to buy small business insurance is one of the most straightforward and effective ways to achieve that. The proper insurance coverage not only assists in launching your business but also supports its growth into a thriving enterprise. Selecting the right small business… Continue reading How to Buy Small Business Insurance in 2023 | BizBeavers

The spooky season has descended upon us! But don’t let the hustle and bustle of work keep you from seizing the opportunity to expand your reach. These Halloween marketing ideas could be the secret sauce to elevate your business! Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of… Continue reading 11 Creative Halloween Marketing Ideas for Small Businesses in 2023

Did you know that 81% of consumers want brands to understand them better and know when and when not to approach them? This striking statistic underscores the importance of customer segmentation in today’s business landscape.  In the simplest terms, customer segmentation is like organizing a massive party. You wouldn’t serve the same food to vegetarians… Continue reading Customer Segmentation: A Step-by-Step Guide for Growth

Imputed income mainly refers to the monetary value assigned to fringe benefits. Fringe benefits encompass various additional perks or compensations that employers offer to their employees alongside their regular wages. Although one might assume that the cash equivalent of all benefits falls under imputed income but that’s not quite the case.  What is Imputed Income? … Continue reading What is Imputed Income – Complete Guide 2023

With the significant shift of internet users from desktop to mobile devices, the demand for real-time information accessible from anywhere has become the norm. This transition is reflected in the increasing proportion of global internet traffic originating from mobile devices, which surged from 0.7% in 2009 to a staggering 52.99% in 2017. And this trend… Continue reading How a Mobile CRM Benefits Your Business in 2023

Are you an entrepreneur aiming to maintain financial stability and drive profitability for your business? If so, this blog post is tailored to meet your needs. In this article, we will delve into the essential aspects of effectively managing small business finances in 2023. From budgetary considerations and tax obligations to investment opportunities and more,… Continue reading 10 Tips for Managing Small Business Finance in 2023